by | last updated on January 18, 2016

On January 1st, recreational marijuana use became legal in Colorado.  In light of the new law, Colorado is starting a public service announcement ad campaign aimed at preventing pot users from getting behind the wheel.  Instead of vilifying the legal recreational use of marijuana, the ad campaign takes a light-hearted, if not humorous approach.
In this spot, for example, a young man slowly presses the ignition button on a gas grill over and over, to no effect, while a group of bemused friends looks on.
“Grilling high is now legal,” appears on the screen. “Driving to get the propane you forgot isn’t.”